Once again, it’s that time of year when “New Year, New Me” plans are put into place. Businesses are coming up with their 2018 strategies and new targets are being set.
New Internet marketing strategies are daunting. Will it work? Will I get a return on investment? How long will it take to see the results? And with any Internet marketing strategy, it’s essential to have a website for your customers to refer to, but more importantly, to be amazed by what they see.
When deliberating whether to have a new website developed, more often than not, Wix or WordPress are usually considered.
Benefits of Wix
– It’s ease of use: there are many benefits to using Wix to build your website, but its ease of use has got to be the winner. With the simple point and click and drag and drop process, there’s no training required.
– Time saver: It’s a huge time saver if you want something very simple but attractive.
– It’s FREE: Not only is it free to develop the website, the Wix package also includes the templates, the hosting and much more… so you can guess why it’s used by so many.
Benefits of WordPress
– WordPress is the easiest open source CMS to use: it has a huge variety of plugins available making it entirely flexible and bespoke for your business. You can make all the changes and edits yourself, from any computer, anywhere in the world.
– There is no need to produce a second website just for mobile: WordPress can recognise when a user is viewing a site through a mobile and automatically alters fit for use, which is extremely important since Google announced recently that all non-mobile optimised websites are to be de-indexed.
– Useful for time management: you can schedule posts to go out whenever you want and you can integrate all social media platforms and blogs easily.
Drawbacks of Wix
– Price increases: the prices of Wix are quick to increase if you decide you need a paid application, which can end up more expensive than initially planned.
– Slow loading speed: Wix are known for their slow loading sites, and with Google surfacing that website speed is one of their 350+ SEO rules which are updated up to 3 times a day, it seems crazy to consider Wix if you’re looking to optimise effectively.
– Data export: if you’re looking to expand, unfortunately, there is no way to export your data meaning it could be extremely time to consuming to develop a new site.
Drawbacks of WordPress
– The need for expertise: WordPress includes complex technical code, so, to build a website on WordPress, you’ll need basic knowledge of HTML/CSS/PHP etc.
– You’ll also need a separate hosting company: to be able to post the website online, you’ll need a web host or a web hosting provider to allow it to be viewed on the internet by your consumers, which will most likely include the purchase of your domain also.
– Excess use of plugins: although plugins are there to enhance the performance of your website, they could also hinder functionality with the possibility of slower response times.
The SEO perspective
Although there have been some improvements made, Wix still has significant SEO obstacles.
Wix used to work with very unattractive URLs, which are terrible for SEO. If you built your Wix website prior to the update, your old URLs were redirected to the new pretty URLs.
However, the old, messy URLs are not redirecting properly. This essentially means that Google’s search bots are not notified that the page has moved. This results in old URLs cluttering the search engine index with websites that will never get updated. As mentioned above, Wix also has slow loading problems, which is a huge factor in SEO.
WordPress has much more flexibility in terms of fresh content creation through using its WordPress dashboard. All title tags and Meta descriptions are very easily managed by using a plugin such as Platinum SEO, meaning the website will get higher exposure in the search engine’s page results.
WordPress also allows your regular social media updates to be integrated into the website through the help of plugins, also supporting your Google ranking through frequent updates.
It depends on the person…
If you’re a beginner and don’t want to spend a lot of time learning bits of code, Wix could be your better option. However, from an SEO perspective, WordPress is the obvious option especially if you’re looking for growth and expansion.
You do get the value for money with WordPress; what large corporations do you know using a Wix website? Scalability is key. If your end goal is expanding, start initiating it now and build a website that will undergo the changes alongside you, rather than be slowing you down at each hurdle.
Back in 2015, Google announced they were going to de-index all Wix websites, once again, leaving Wix users with little control. By building your own website on platforms such as WordPress, it gives individuality, flexibility, and allows you to stand out from your competitors.
This December, upUgo (previously LSG Creative) is offering a FREE migration from Wix to WordPress when you sign up to our “Enterprise Package”, saving you £500. To find out more, contact us today on 0800 689 3691 or visit our website at https://upugo.com/.