If we were to ask you what the benefits of having a video on your website might be, the chances are that increased SCO would not be one of the answers you gave. However, with the fact there are so many websites on the Internet, competition for coveted page 1 ranking is no longer a case of maximising the use of keywords on your website. In fact, if you’re not totally up-to-date with Google-compliant website optimisation, you might not realise that keyword stuffing is now detrimental to SEO ranking and will now have an adverse effect on your website.

However, where videos are concerned, there is an often very overlooked benefit to having a video on your website, a benefit which goes way beyond it being a good way to promote your products or services. It has been shown that people are more likely to watch a video than they are to read a page of website copy, especially now that websites need to be mobile friendly. Because the majority of people now surf the Internet using a smart phone or a tablet, words have less authority than pictures and strong imagery. The best part about having a video on your website though is because it will get visitors to stay longer on it for longer than they would if you only had text, and Google likes websites where people engage and stay. It is almost as though Google gives you a gold star each and every time someone who visits your website stays on it for longer than 30 seconds.

Videos needn’t be expensive to produce, are extremely good at helping you get your message across to clients, and because the time visitors spend on your website is now a part of Google’s ranking algorithm, you should give it serious consideration. There are many other less well-known aspects to search engine optimisation too, and if you would like to know what these are and how they can benefit you.