To be successful online you need to stay up to date with the latest SEO techniques. There are lots of companies that are still using incredibly outdated search engine optimisation strategies. Let’s take a look at the three outdated SEO practices that are damaging your campaign…

1. Article and link directories

Link directories are virtually useless today. There are a few exceptions, for example, directories that follow strict editorial guidelines and are niche specific. Article directories are even worse. This is because they are now bloated with content that is of an incredibly low standard, and so they have reached a point where there is no value to visitors.

2. Reciprocal linking

This is a tactic that has been dead for about a decade. However, it is surprising how many website owners and bloggers still use this approach. A link to another website is viewed as a ‘vote’ to that site in the eyes of a search engine. Therefore, if you include a link to another website on your page in exchange for them doing the same thing for you, it has the same sort of effect of someone saying if you vote for me, I will vote for you, and there is little value in this. It screams to Google that you are using linking practices that are manipulative. Even worse is when website owners trade links with other websites that have absolutely no relevance to the products and services they are selling.

3. Writing for bots rather than people

If you have ever come across an article or a webpage that incorporates unnecessary heading tags, awkwardly forces a keyword phrase into a sentence in a manner that doesn’t make any sense, or uses the same keyword over and over again, then you have probably seen an example of somebody that has not been writing for people, but has rather been writing for bots. While it is true that back in the day we needed to spell everything out for search engines to understand and rank web pages, SEO has come an incredibly long way since this. You should be writing for the people that are going to purchase your products and services. Stop writing for search engine bots!

If you are currently using one or all of the SEO practices mentioned above, you need to take action sooner rather than later!