To increase your SEO footprint, drive extra traffic to your site and generate additional business, you need an effective content marketing programme. Read on to learn how to implement an effective content strategy.
1. Be strategic
Assign responsibilities and tasks within the team and agree a workable timeframe. Create a comprehensive list of all the elements that will be required. If you are working to a hub and spoke system, using your blog as the content hub and sharing or enhancing content on other channels like email, YouTube, Facebook or Pinterest, account for every piece of content you need. Create a master list of your requirements for each blog post and carefully walk through it as you create and develop the process.
Make sure that you document each step of the process and get team buy-in. Assign a member of the team to each step while ensuring that everyone agrees and signs up to the steps, assignments, allocation timings and contingencies. Use either a designated project management system or a simple spreadsheet to track the system and make sure that it is shared amongst the team.
2. Build batches of content
Agree with the team how much content can be realistically researched, written-up, maximised, evaluated, implemented and shared. If you have more great ideas than you can use immediately, keep them in your ideabank and review them for your future batches.
If you’re sharing on social media, building content for YouTube, adding to Pinterest, Facebook or sending an email, include all of the relevant content in the batching process, including all text, graphics, video scripts and media posts. Be proactive and prepare everything you need in advance.
3. Create separate content production and publication calendars
Separate your production schedule from your publication schedule and build a monthly content distribution calendar using the information created in the first step and ensuring all content distribution channels are represented.
By proactively identifying everything you need to produce, allocating responsibility for each step of the process and looking forward, you can effectively batch your content allowing you the luxury of extra time for additional projects and digital marketing.
Apply these three simple steps and avoid that creative brick wall, writer’s block and content production panic.