Category Archives: Uncategorized

Uncategorized
Blank Image

Is negative SEO wrecking your rankings?

Sometimes, no matter how hard you market and no matter how hard you try, you will see your rankings move down. It can be frustrating, disheartening and frankly, reputation killing. Often however, this decline in rankings might not even be your own fault. Introducing, negative SEO – an occurrence which sees the manipulation of different […]...
Uncategorized
Blank Image

3 outdated SEO practices that are killing your campaign

To be successful online you need to stay up to date with the latest SEO techniques. There are lots of companies that are still using incredibly outdated search engine optimisation strategies. Let’s take a look at the three outdated SEO practices that are damaging your campaign… 1. Article and link directories Link directories are virtually […]...
Uncategorized
Blank Image

3 popular ways to get great content

A new campaign, a new challenge. Every day, websites and digital service providers around the world rake through their brains looking for the latest and greatest content ideas that will drive both traffic and engagement. Constantly coming up with new and exciting topics and articles can be time-consuming, and often extremely difficult, but luckily there […]...
Uncategorized
Blank Image

Clearing those content production hurdles in 3 steps

To increase your SEO footprint, drive extra traffic to your site and generate additional business, you need an effective content marketing programme. Read on to learn how to implement an effective content strategy. 1. Be strategic Assign responsibilities and tasks within the team and agree a workable timeframe. Create a comprehensive list of all the […]...
Uncategorized
Blank Image

Digital marketing: but it’s still marketing!

It’s fair to say that, throughout history, inventions have changed the way we do things. Yet, such advancements still retain the primary purpose – heat still keeps us warm whether it is delivered by the burning of fossil fuels in a grate or through underfloor heating! Which brings us to digital marketing. The concepts and […]...
Uncategorized
Blank Image

Google Optimize tests to enhance your AdWords

Are you ready to take your AdWords to the next level? Then this is the perfect post for you. Just recently, Google released ways to connect AdWords and landing page tests via the use of Google Optimize. We’ve put together a list of the top Google optimise tests to help transform your AdWords game and […]...
Uncategorized
Blank Image

SEO and optimised content: Finding the right balance

From blog articles to website copy, it’s been drummed into our heads for the past five years that when it comes to getting noticed, leaping to the top of Google search results and overall being more visible to the customer, SEO is king. But with Google’s optimisation and algorithms becoming ever-more complex and less in […]...
Uncategorized
Blank Image

4 tips for Instagram branding

When it comes to promotion and branding, Instagram is growing in importance and it is doing so at a fast speed. No matter what type of business you run, whether it is online-based or you have your own store, this is a social media platform you need to embrace to reach more customers and develop […]...