This is the art of creating content which is both keyword rich and also readable to human users, this will allow the best of both worlds by creating content which is compelling which encourages interaction and people to share and also allows Google to read the content correctly.
So what is on-page and off-page optimisation of a website?
There are two main areas of SEO (search engine optimisation)
These include providing unique and relevant content, placing high quality keywords on the website and correct places in each page title.
This area includes building links, increasing the popularity by adding your website to directories, search engines and social media websites.
Traditional Off-page SEO included: Link exchanges, which is now considered `black-hat`
The tactics used in SEO are separated into two different areas:
• The methods used which Google and Yahoo recommend are referred to as white has SEO, this is sticking to the rules with minimal chances of getting `hit` by an update.
Yet this method often takes longer to gain results, but the results will often stay.
• Methods used which search engines do not approve are classed as black-hat, this can gain faster results yet often these are short term. Search engines constantly battle this art.