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Once again, it’s that time of year when “New Year, New Me” plans are put into place. Businesses are coming up with their 2018 strategies and new targets are being set. New Internet marketing strategies are daunting. Will it work? Will...

To outsource, or not to outsource? Don’t deny it, you’ve definitely considered it. It has been recognised for a couple of years now, that more and more companies are starting to observe the outsourcing of marketing and SEO agencies as...

Search engine optimisation is a varied discipline that comes down to two factors, on-page and off-page. On-page SEO ranking factors refer to any undertaking that optimises an actual web page to make it attractive to search engines. This includes the...

Before you can launch a successful keyword-based search engine optimisation campaign, you need to come up with a set of keywords that web users are likely to search for and which have a high level of relevance to your business....

If you decided to build a new home, you would build it based on what you like, need and how you want it to function. You would hope others would like it, but that wouldn't be a priority. A business...

If you’re not an SEO expert, the world of search engine optimisation can seem impenetrable. With meta tags, long-tail keywords and latent semantic indexing just some of the terms you might hear, it can be very tempting to just give...